This Christmas, the History of Advertising Trust (HAT) is bringing its digital reminiscence app Ad-Memoire into the homes of families and carers who support loved ones living with dementia.

Based in Raveningham, Norfolk, HAT is the largest archive of UK brand communication with collections that include around 500,000 broadcast quality commercials. For Ad-Memoire, HAT are gathering vintage TV ads from the 50s to the 70s into an ever-growing selection of themed reels such as ‘Sweets & Chocolates’, ‘Breakfast’ and ‘Motoring’ to be enjoyed by older relatives and prompt conversation between the generations about the things they remember. The app has already had a successful impact in Care Homes and Hospitals across Norfolk and, at Norfolk & Norwich Hospital, patients with dementia have felt “empowered” by the memories that resurface. Now, a new ‘One to One’ subscription is making the app accessible to more people by providing support for individuals at home.

Ad-Memoire – Learn more or sign up

History of Advertising Trust – Learn more