Whatever sector you are in, building and sustaining sales relationships is vital to the growth and success of your business.
Gone are the days of ‘selling to’, today’s clients and prospects are far more sophisticated.
You need to be able to communicate as a trusted advisor, not a supplier.
In many companies, sales relationships are not the domain of a specific person or team. So everyone in the business needs to understand ‘why’ their role impacts and ‘how’ they can make a positive contribution whatever the department or job title.