In the B2B world, both buyers and sellers need each other. However, all too often the relationship between salespeople and buyers is fraught, and frequently adversarial too.
But does it have to be this way?
In this fascinating podcast, we have two ultra professionals representing each side, exploring what a healthy super productive business relationship should look like.
Chris Cliffe is a highly qualified procurement professional.
Matt Sykes has been working in the B2B space for years, is a published author and runs a sales training company called Salescadence.
Together we discuss what needs to happen to make the buying and selling process work.