You will learn:
Arguably the telephone is more effective than ever – after all emails just get lost in the noise, even the ones we want to respond too!
However most of us are not entirely comfortable using the telephone, certainly not if we’re calling prospects. Years ago we would have been trained in how to use the telephone, but that doesn’t tend to happen now.
Certainly judging by the stupid and deeply annoying cold calls I receive on a daily basis, few people are trained well, if at all. However there is nothing wrong with a cold call if done well, as it’s a tried and tested prospecting tool.
A properly prepared telephone conversation can pay enormous dividends. Glenn Hoy has been using the telephone to call prospects for over 30 years, and very successfully too with a strike rate to die for.
Glenn explains the importance of preparation, treating every call in a professional manner. How he uses the acronym PANDA (taught over 30 years ago but still entirely relevant) every time to get results.
Why he has a monkey and a jar of Marmite on his desk too!