The History of Advertising Trust is a Norfolk based international resource for global brands, advertising/marketing communication agencies, further education and consumers, whilst developing innovative products that promote brand heritage in particular settings such as the NHS. Ad-Memoire is a digital reminiscence resource specifically created for use in Care Homes and Hospital Dementia Units and features vintage TV ads from HAT’s archive which, in trials in local hospitals, has had a tremendously positive impact on older patients and carers alike. The Trust is currently looking for sponsors, funders or donors who can help with the rollout of this important and unique mental wellbeing product nationwide. Other income streams that will help meet the goal of self-sustainability include education products and services, merchandise, publishing and broadcast production.